DxNA, Blue Rock Consutling Sign Agreement
SAINT GEORGE, UT
June 16, 2012
DxNA, llc. and Blue Rock Consulting announced today the signing of a consulting agreement between the two parties. Cindy Han, a partner in Blue Rock Consulting which is based in Beijing, China and Alameda, CA , will be assisting DxNA with business opportunities for their GeneSTAT® real time PCR system in China.
As a consultant, Cindy Han will assist with strategic planning and implementation in order to establish GeneSTAT® product sales and distribution channels in China. In addition, she will also provide assistance by interacting with Chinese government agencies, thus facilitating the acquisition of any needed endorsements, clearances, and registration of the GeneSTAT® system. Blue Rock Consulting will aid in meeting DxNA’s business targets in China by representing their business development, marketing and sales activities there.
“We feel that Cindy’s experience and in-depth understanding of the life sciences market in China, as well as the cross-culture issues that US companies must deal with there, will make this agreement a great asset in assisting DxNA to enter and grow in the Chinese market. “, says David Taus, DxNA’s CEO. He continues, “China has unique needs in the field of molecular diagnostics, and our GeneSTAT® system can fill many of those needs.”
DxNA, llc. is based in Saint George, Utah. It is a molecular diagnostics company that develops and distributes portable, fully-integrated systems and tests for genetic analysis in the medical, agricultural, food safety, and biosecurity markets. The Company's systems and technologies enable rapid and precise genetic testing to take place on-site by allowing for otherwise complex, manual, laboratory procedures to be performed almost anywhere.